Tee Time Manager
Overview
Following the development of the Member App, we identified the need for a robust back-office solution that would seamlessly connect with the member experience. The Tee Time Management Module was designed to help country club staff efficiently manage tee sheets, reservation rules, and course availability while integrating directly with the member app.
Our goal was to modernize how private clubs handle tee times—offering powerful tools for staff and a frictionless experience for members.
ROLE
-
Led end-to-end UX/UI design for the staff-facing tee time manager
-
Defined information architecture and interaction patterns
-
Conducted user interviews with club staff and golf pros
-
Collaborated closely with developers to ensure scalable design implementation
-
Worked with PMs to align on business goals and system integrations
TIMELINE
Oct 2022 - Summer 2024
OUTCOMES
60%
reduction in time staff spent managing tee sheets.
2,500+
tee times managed monthly with ease
+22%
Increase in member engagement, attributed to the improved member app integration and intuitive booking experience.
Problem
Most tee sheet systems used by private clubs were outdated and rigid, built for public courses rather than private operations. Staff had little flexibility to enforce club-specific rules or manage communication effectively.
We needed to create a system that was:
-
Intuitive for daily staff use
-
Customizable to match each club’s rules and member policies
-
Seamlessly integrated with the member app
-
Scalable enough to support clubs managing 2,500+ tee times a month
Design challenge
Most tee sheet systems used by private clubs were outdated and rigid, built for public courses rather than private operations. Staff had little flexibility to enforce club-specific rules or manage communication effectively.
We needed to create a system that was:
-
Intuitive for daily staff use
-
Customizable to match each club’s rules and member policies
-
Seamlessly integrated with the member app
-
Scalable enough to support clubs managing 2,500+ tee times a month
Solution
Custom Blocks
Create and manage special blocks (e.g., maintenance, tournaments, events).
Member Type Restrictions
Control which member types can books pecific times (e.g., family, weekday-only)
​
Guest Management
Add or edit guest players within existing reservations.
AI-Powered Member Alerts
Send push, SMS, or email notifications using AI-suggested templates (weather, maintenance, upcoming events).
Results & Impact
60%
reduction in time staff spent managing tee sheets.
2,500+
tee times managed monthly with ease
+22%
Increase in member engagement, attributed to the improved member app integration and intuitive booking experience.
Club managers consistently described the system as “modern, flexible, and built exactly for how private clubs operate.”
Research & Key Insights
-
Through interviews with 7 golf professionals and 5 operations staff across partner clubs, we uncovered recurring issues:
-
Existing systems were cluttered and difficult to navigate.
-
Lack of control over member restrictions caused confusion and manual oversight.
-
Communication tools were disconnected from reservation systems.
Key Insights:
-
Clubs required deep customization that reflected their individual policies.
-
Efficiency and visibility were top priorities for staff.
-
The system needed to provide a unified experience between the staff portal and the member app.
Key Learnings
The Tee Time Management Module successfully reimagines how private clubs organize and manage course activity. By combining customizable rules, integrated communication, and intuitive design, it bridges the gap between operational efficiency and a seamless member experience.
​
The result is a system that not only simplifies staff workflows but also drives higher member satisfaction and engagement—delivering a unified digital experience across the entire club ecosystem.
.png)